Why do young people watch YouTube so much?
Like everything in the digital world, it is connected to a progressive change in the profile of consumption and in the forms of social interaction.
Youtube has become a real fever in recent years, to the point of dislodging TV as a preference among the younger ones: This is not an isolated phenomenon. Like everything in the digital world, it is connected to a progressive change in the profile of consumption and in the forms of social interaction.
Unlike many adults who browse or work on the internet, the younger ones ARE ON the internet. A lot of their activities - fun, teaching and research, relationships - are done online. Mobile devices increasingly function as extensions of our own body (like VR and AR), also serving as self-assertion tools.
There are people who know how to use this platform very well to promote themselves. These are the so-called youtubers. Some of them, here in Brazil, have around 20 million subscribers in their channels. They are true celebrities, who are influencing the new generations with simple and original productions, humorous and - above all - connected to the reality of their audience.
The content is varied, always authorial. Each one builds his persona, represents what he or she understands or acts naturally. There's no rules. Daily reports, parodies, criticisms, fashion and behavioral tips, games (note for the Minecraft phenomenon), science, curiosities and solutions (such as the excellent Manual do Mundo). It's content for all kind of tastes.
Look, there are people making lots of money (http://abr.ai/2sS8YBZ) through video sharing. More than direct billing for views, for business generated from $$ FAME. Participation in events, TV shows, lectures, books, advertising and so on. Kéfera has already recorded a movie.
Children and teenagers spend so much time on Youtube because there they are connected with people who think like them, talk like them, have the same doubts and anguish, the same worldviews as them. It is an environment of social interaction, exchange, learning and natural entertainment of these digital natives. It is not a fever, it is a reality.
Original article: http://escolapixel.com.br/2017/07/por-que-os-jovens-passam-tanto-tempo-no-youtube/